Down Syndrome An Intellectual and Developmental...

While completing a course on children with exceptionalities we used the textbook â€Å"Educating Exceptional Children†. While this textbook covered a variety of exceptionalities, I chose to research one further, Down syndrome. It is one of the most common and easily identified exceptionality and based on the higher prevalence of Down syndrome about 1 in 733 births (About Down Syndrome) I believe that this may be one of the exceptionality I will have an increased chance of encountering during my teaching career. Identifying Down syndrome Down syndrome is a genetic condition which can cause intellectual and developmental disabilities. Persons affected with Down syndrome have the common will have an additional chromosome; instead of 46, they†¦show more content†¦Typically, those affected with Down syndrome will develop behind those peers without this chromosomal abnormality (â€Å"Down Syndrome†). Early Intervention While nothing done before or during a pregnancy can cause Down syndrome a diagnosis can be available as early as pregnancy. An amniocentesis (thin needle inserted through the mother’s abdomen into the placenta) performed by a medical professional can easily identify the chromosomal abnormality or after birth with a simple blood test performed on the newborn. The earlier a diagnosis is made, the earlier parents can begin processing and using all the available resources to educate themselves on raising a child with Down syndrome. Parents will be able to gain the knowledge needed so that their child can receive the appropriate therapy and participate in activities that have been designed especially for this exceptionality, activities, which are geared to expand cognitive, social, emotional, and intellectual capacity. Educational, Social and Cognitive Development: Intellectual Capacity Cognitive development is defined as how a child learns and processes information. (â€Å"What is Cognitive Development†). Cognitively, children with Down syndrome tend to learn and show progress at a slower rate than their peers and not all areas of development will be equally affected. Because children with Down syndrome tend to experience delays in learning to talk and expressingShow MoreRelatedChildren With Down Syndrome : A Developmental Disorder1615 Words   |  7 PagesIntroduction Down Syndrome is a developmental disorder caused by an error in the process of cell division. This disorder is characterized by an extra copy of chromosome 21 (trisomy)(Segal Pesco, 2015). It is the most common chromosomal disorder and affects 1 in 700 live births (Ramia, Musharrafieh, Khaddage, Sabri, 2014). According to Segal and Pesco (2015), Down Syndrome is characterised by physical features such as distinct facial characteristics, low muscle tone; conditions such as congenitalRead MoreIntellectual Disabilities And Attention Deficit Hyperactivity Disorder1493 Words   |  6 PagesGood evening Dr. Joseph and fellow colleagues, I am Samantha and this is Kezia and we will like to share with you for a few minutes our findings in relation to intellectual disabilities and Attention Deficit Hyperactivity Disorder. Our presentation this evening will be in the form of audio-visual. These topics are very broad topics, but due to limitations of time we would only be able to cover a few points in that space of time. We will try to make it as interesting and informative as possible, butRead MoreUnderstanding Services for Developmental Disabilities1013 Words   |  5 PagesAs a parent, learning that your child has developmental disabilities can be a life altering moment in time and can cause a devastating chain reaction of events. These events have the potential to change family priorities and structure, hurt relationships, deplete financial savings and stability, and emotionally drain everyone intimately involved with you and your child. How do you find human services programs, agencies, or advocates, whose primary job is to help you provide everything your childRead More Special Education Essay1616 Words   |  7 Pages Since the passing of The Individuals with Disabilities Education Act (IDEA), schools are required to serve all students regardless of their disability in a least restrictive environment. Due to increase in the number of students being identified and placed in general education classrooms, educators can expect to serve students with disabilities. It is important to understand the different types of disabilities, the characteristics of these disabilities, and causes; in order to ensure the successRead MoreEssay on Understanding Persons with Intellectual Disabilities1518 Words   |  7 Pages It is important to understand the terms that are associated with intellectual disabilities. The first term is disability. Disability is an individual performing which includes physical, sensory, cognitive, intellectual mental illness impairments, and various types of chronic diseases. The next term involves intelligence. This term is the ability to think logically, reason out problems, prepar e, understand difficult ideas, examine intellectually, and the ability to determine quickly and or acquireRead MoreI Have A Friend With Down Syndrome912 Words   |  4 Pagespaper I chose Down syndrome. I have a friend with Down syndrome and I would like to learn more about it. On this paper I am going to be giving an overview of the disorder and treatment options. Down syndrome is a disorder in which an individual gets a full or partial extra copy of chromosome 21. Normally, at the time of conception a baby inherits genetic information from its parents in the form of 46 chromosomes: 23 from the mother and 23 from the father, but in most cases of Down syndrome a child getsRead MoreIntellectual And Developmental Disabilities And Emotional Or Behavioral Disorders1256 Words   |  6 Pages Intellectual and Developmental Disabilities and Emotional or Behavioral Disorders Natasha Hoaglen California State University, Chico â€Æ' Intellectual and Developmental Disabilities and Emotional or Behavioral Disorders Intellectual and Developmental Disabilities Description Characteristics Intellectual and developmental disabilities [ID and DD] are defined as those having â€Å"significant limitations both in intellectual functioning and in adaptive behavior as expressed in conceptual, social,Read MoreThe Effects Of Language On The Development Of A Child1261 Words   |  6 Pageswith Down’s syndrome, the capabilities of acquiring language during developmental markers is far less than a child with just 21 chromosomes. Parents and/or guardians of infants and toddlers with Down’s syndrome believe that their child will one day be able to verbally communicate with them. They presume the possibility, but does research support their beliefs? For the purpose of this paper, the child from infancy through three-years old will be discussed in regards to the developmental domain thatRead MoreEffectiveness Of Early Interventions For Children With Developmental Disabilities1639 Words   |  7 PagesInterventions to Improve Independence in Children with Developmenta l Disabilities Introduction The purpose of this writing is to explore the effectiveness of interventions to improve independence in children with developmental disabilities. To address this topic, the first section of the paper will include a background of the history of interventions used to improve children’s abilities to live a more independent life living with a developmental disability. Next will be the topic section which will addressRead MoreDevelopmental Disabilities : A Diverse Group Of Chronic Conditions1384 Words   |  6 Pagesmay be way tougher. Students with developmental disabilities face many challenges and have way less opportunities than students without them. My essay will study students with developmental disabilities, how they plan on exploring their everyday life and what they go through on a good and bad day. Developmental disabilities are a diverse group of chronic conditions that are due to mental or physical impairments (Trends In The Prevalence Of Developmental Disabilities In U.S Children, 2015). There are

Financial Analysis Of Tesco Plc - 959 Words

The main objective of this part 1 assignment is to do analysis of financial statements. This part will focus on the financial analysis based on last three year’s financial statement plus analysis of the company’s place within the industry sector. The chosen company is Tesco Plc., which is a public limited company. Hence, this part of the assignment will give an analysis of financial statement of Tesco Plc. and analysis of Tesco will be done in comparison with the retail industry. Discussion Financial analysis of Tesco Plc. A financial statement is a document in which the current situation of the user at the end of the fiscal year is known. The financial statements are important because they are serious and official recognition that allow a much organised idea finance documents. They help not only to see the past, but to learn from it to improve the following year. They also allow study of clear and effective way he was saved was spent and more. The financial statements reflect the financial position of the company, financial performance and cash flows of the company, it is significant to note that the correct depiction of the impacts of transactions and other events and circumstances according to the explanations and a criteria identification of assets, liabilities, income and expenses goes in the same outline (Schroeder et al., 2011). Analysis of income statement The income statement, also known as profit and loss is a financial report that based on a specifiedShow MoreRelatedFinancial Analysis Of Tesco Plc1693 Words   |  7 Pagesassignment is to do analysis of financial statements. This part will focus on the financial analysis based on last three year’s financial statement plus analysis of company’s place within the industry sector. The chosen company is Tesco Plc., which is a public limited company. Hence, this part of assignment will give analysis of financial statement of Tesco Plc. and analysis of Tesco will be done in comparison with the retail industry. Discussion Financial analysis of Tesco Plc. A financial statementRead MoreTesco Plc Financial Analysis1887 Words   |  8 Pages1 TESCO PLC Tesco was founded in 1919 by Jack Cohen, when he purchased the shipment of tea from T.E Stockwell and later in 1924 combined the initial of the names (TES) with the first two letters of his surname (CO). The first TESCO store was opened in Burnt Oak, Middlesex in 1929. Tesco is now operating in 14 different countries around the globe with almost 5000 stores worldwide and it is one of the largest retailers around the world. According to Kantar worldpanel, 2012 Tesco covers almostRead MoreTesco Plc Financial Statements Analysis Essays5555 Words   |  23 PagesAssignment Module Financial Statement Analysis 1. Introduction to the company and its role within the wider international market; including competitors and current market conditions that may impact on its financial performance. Tesco plc is a British multinational grocery and these days the third- largest retailer worldwide in terms of revenues, operating in 14 countries across Europe, Asia and Nord America.The retailer was founded in 1919 and operated exclusively within the UK until the earlyRead MoreA Report On Tesco Plc1711 Words   |  7 Pages1.0 Introduction The purpose of this report is to applies financial ratios analysis indicators in specific to analysis ,comparisons and evaluation of annual report of Tesco PLC and Wm Morrison supermarket PLC .It will be focus on following respects (1)Comparing Tesco PLC and Morrison PLC between 2013 and 2014 respectively. (2) Comparing Tesco PLC and Morrison PLC in 2014. 2 .0 Three limitations of ratio analysis (1)Although Tesco and Morrison operates in similar sectors ,but it is impossibleRead MoreTesco PLC: A Business Overview1473 Words   |  6 Pagesï » ¿Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 02 Historical Share Price of Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 02 Performance Analysis of Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 03 Capital Structure of Tesco Plc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 Corporate governance of Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 06 Corporate social responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..06 Trend and new stories about Tesco Plc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.07 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 Introduction: Tesco Plc, the worlds fourth largest and Europe secondRead MoreIntroduction to J. Sainsbury Plc910 Words   |  4 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Company analysis   Ã‚  Ã‚  Ã‚  Comparative analysis   Ã‚     Ã‚  Financial Ratio Analysis   Ã‚  Ã‚  Ã‚  Gearing/Financial Risk   Ã‚  Ã‚  Ã‚  Ã‚  Evaluation of Financial Analysis   Ã‚  Ã‚  Ã‚  Introduction The objective of financial reporting/statements is to provide information about the reporting entity’s financial performance and financial position that is useful to a wide range of users for assessing the stewardship of the entity’s management and for making economic decisions. This is a report on the operations of J. SainsburyRead MoreTesco Entry Strategy1407 Words   |  6 PagesTesco aims to achieve the number one spot in the foreign market within five years of entry (Thunderbird, 2012). Its entry strategies in the Asian and most European markets have been relatively successful; however, its entry to the American (US) market had been challenging for Tesco (Thunderbird, 2012). This will be discussed in the later sections. The company’s great success of international diversification stems from its sensitivity to local culture and expectations, and understanding its domesticRead MoreFinancial Analysis of Three Supermarket Chains Essay969 Words   |  4 Pagesundertake financial analysis of the position of the three major supermarket chains (Tesco plc, Morrison plc and Sainsbury plc) in the UK, using the financial tools such as Horizontal and Vertical Analysis and Ratio Analysis. The calculations done are considering the figures from the income stat ement and balance sheet of these three companies for the last 2 years (2008 2007). Doing these calculations is an effort to find out the current position and if any forecast on their performance. Tesco Plc *InterpretingRead MoreSwot Analysis : Tesco s Cut Throat Competition 1649 Words   |  7 Pagesover 30 years, Tesco remains one of the biggest retailers worldwide. However Tesco has suffered a dramatic decrease in its market share and profits (Ruddick, 2015). To avoid this, SWOT and PESTLE analysis needs to be constantly updated (Marcousà © et al. 2003: 61). According to Marcousà © et al. (2003:61) a SWOT analysis â€Å"identifies internal strengths and weaknesses of the business, and highlights the external opportunities and threats†. Mullins and Christy (2013:91) state, â€Å"PESTLE analysis is a techniqueRead MoreFinancial Position of Tesco PLC2851 Words   |  11 Pagesrelevance of evaluating both the financial performance as well as position of Tesco PLC can not be overstated. This is more so the case given the need to determine the stability and viability of the company going forward. This text seeks to evaluate the financial performance as well as position of Tesco PLC by amongst other things analyzing the entitys financial statements. In this case, the evaluation will be based on the companys recently published annual accounts. Tesco PLC: Company Background Yahoo

Snow Flower The Secret Fan free essay sample

In a relationship, never-ending devotion and faithfulness further deepens the impact of the bond, establishing a friendship that will last an eternity. In the novel, Snow Flower and the Secret Fan by Lisa See, the true bond of friends is shown through the relationship between the two main protagonists, Lily and Snow Flower. When they were younger and were starting their â€Å"footbinding days†, they learned of each other’s problems and coped with their hardships together. As they grew older and got married, they experienced many difficulties trying to meet each other but still overcame them by writing to each other constantly. Even when one betrayed the other, the other always understood. Through their everlasting devotion to each other, these two girls formed a relationship that stayed true and loyal for their entire lives. In nineteenth-century China, when wives and daughters were foot-bound and lived in almost total seclusion, the women in one remote Hunan County developed their own secret code for communication called nu shu or â€Å"women’s writing†. We will write a custom essay sample on Snow Flower The Secret Fan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some girls were paired with laotongs, old sames, in emotional matches that lasted throughout their lives. They painted letters on fans, embroidered messages on handkerchiefs to communicate their feelings and emotions to each other. â€Å"Footbinding† became a social tradition for all women and showed their social status. Lily and Snow Flower were two laotongs who established their friendship at a young age. They get their foot bound on the same day at the same hour for two laotongs must be alike in every way. Once they get their foot bound, they must never leave the â€Å"upstairs women’s chambers† where no man can enter. Through the painful ordeal of getting their foot bound, the two laotongs strengthened their friendship by understanding each other’s pain and suffering. Lily and Snow Flower become acquainted with each other’s lifestyle and they slowly learn about the differences within the two. While Lily is of average social class and wealth, Snow Flower is from an esteemed family whose grandfather was an imperial scholar for the Emperor. Even with their social class differences, Lily and Snow Flower are not disturbed by it, marking a true loyalty to each other. When Lily and Snow Flower both got married, they found obstructions that hindered them from meeting one another. Since Lily married into the most respected family in a nearby village near her own natal home due to her perfect â€Å"lily feet†, and Snow Flower married into a distant village further away, arranging a rendezvous was hard especially since they had more important purposes to take care of when getting married. One was to obey their mother-in-law and husband and give birth to many sons. Because Lily’s mother-in-law was very traditional and kept to all of the women’s rules, she was extremely strict when it came to Lily meeting Snow Flower. Even with all these hindrances, Lily and Snow Flower found ways to communicate with one another. They used â€Å"nu shu† and the paper fan that was first used when they met before becoming laotongs. By communicating this way, they expressed their inner most feelings on marriage and matters that seemed so trivial to them. The fan is a symbol of their unwavering sign of true friendship for it showed everything that happened between the two girls from childhood to death. Throughout all the sufferings and joyous moments they had together, Lily and Snow Flower kept true to each other, telling each other everything they knew. But one problem arose when Lily discovered the true secret of Snow Flower’s once respected family. Snow Flower’s family which was very well revered by all those in the village suffered a staggering blow to the family’s honor when her father took to the â€Å"pipe†, meaning opium. Slowly, the family name was destroyed due to the weakness of the father and they became in debt and were left with only their once prosperous house with no furniture. Gradually, all the people in her family left, leaving behind only her drug addicted father and helpless mother. Lily had no idea that Snow Flower was living in such state until the day arrived when Lily finally went to her house to help prepare Snow Flower for her wedding. Even when Snow Flower did not tell Lily the most important aspects of her life, Lily still accepted Snow Flower and even tried to understand her distress even more. If loyalty marks true friendship, then what Lily and Snow Flower had between them was the mark of forgiving and understanding faithfulness that extended a lifetime. The novelist, Lisa See displays a relationship that was carried on throughout two girls’ footbinding days to as far as their marriage days. Through the blissful and cheerful times to their misery and pain, Lily and Snow Flower remained close as ever, exhibiting their mark of true friendship.

Sample Imc Plan Essay Example

Sample Imc Plan Essay I. EXECUTIVE SUMMARY This integrated marketing communications plan outlines communication tactics that will be used to raise awareness to introduce Azimuth Watch Companys new range of products to the public. This IMC plan will be used to achieve the marketing ; communications objectives of this plan, as well as address some of the issues ; challenges surrounding the introduction ; success of this new range ; the company by discussing key areas such as brand positioning, pricing strategies ; targeting. II INTRODUCTION Azzimuth Watch Company strives to provide their customers with timeless pieces hemmed with exquisite ; detailed designs with excellent quality to boot. Since its genssis in 2003, a few product lines have been released but the desired reception was unachieved. Azzimuth Watch Company has to be repositioned ; branded in such a way that potential customers will receive ; understand. By introducing the target marketing process ; various specific elements of which, such as the identifying of unfulfilled needs, market segmentation, selection of a target market ; positioning, the examination of Azzimuth Watch Companys marketing process can be done properly to identify how else to better its branding effectiveness to eventually obtain the goal of penetrating the market with desired results. As such, Azzimuth can grow into a leading brand for its products, delivering effectively what they have planned. III COMPANY PROFILE We will write a custom essay sample on Sample Imc Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sample Imc Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sample Imc Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Based in Singapore since 2003, Azzimuth Watch Company has its products manufactured in Geneva, Switzerland. It was founded on the concept to design, manufacture distribute a wide range of quality wristwatches to complement any individuals selected lifestyle. Tied closely with what an azimuth is, it plays up to the concept in which it is used in many practical applications, such as astronomy, mapping ; navigation. Azzimuth is heavily influenced by science ; how it explains the way almost everything in the world works, ; its aim is to produce wristwatches that are adaptable to different cultures with the irm basis of science ; logic. Azzimuth represents a philosophy of the blending of science ; lifestyle-in many different ways possible. IV. SITUATION ANALYSIS 4. 1 SWOT Analysis Strengths: 1. Only company with unique philosophy of blending science ; lifestyle with timepieces. 2. Products are made in Switzerland. 3. varied offerings to diverse segments with a clear cut positioning 4. in ternational tie-ups with Tommy Hilfiger Weaknesses: 1. Lack of huge media campaign even after 8 years of its launch 2. Higher prices compared to other brands like Swatch or Casio. 3. Current survey reveal more focus on expansion than quality 4. brand equity is not created Opportunity: 1. Increase in demand for luxury goods in a fast-paced ; advancing country like Singapore 2. Presence of a monopoly, being the first ; only Singapore based luxury watch company in this country. Threats: 1. Premium international watch brands such as Citizen, ; Omega entered in Singapore. 2. Mobile phones acting as substitutes for watches. 3. As Singaporean market is widely open to importations, it will be difficult for local players to maintain a sustainable growth. . Customer satisfaction level below competitors 5. Expansive advertisements ; promotions done by competitors. 4. 2 Competitor Analysis Two such competitors that Azzimuth is facing are Citizen ; Omega. These 2 brands are well known for being a few of the worlds largest producers of watches. The Citizen Skyhawk A-T line of watches features Radio Controlled Timekeeping. The watches can synchronize with radio clocks in Japan, North America, and Europe and will automatically select the correct frequency for doing so based upon location of home time zone. Citizen watches also incorporates the eco-drive technology which means that their watches will never require batteries. Omega also has its reputation for having been NASAs choice of watches ; was also the first watch on the moon in 1969. It has also been the official timekeeping device for the Olympic Games since 1932. A large number of celebrities have also been endorsed by Omega, such as Daniel Craig, George Clooney, Zhang ZIyi ; Cindy Crawford. Both companies also focus on manufacturing timepieces ; have managed to uncover various product ranges with a very wide product line choice. As such, what these companies have done for themselves grants them the competitive advantage over Azzimuth. 4. 3 Current Marketing What the marketing efforts of Azzimuth Watch Company are lacking of are a stronger character ; identity. Its current advertising efforts consists only of print media on public spaces, such as bus stops, magazines ; newspapers. A few magazines have written print reviews or articles on Azzimuths products the danger in such is that magazine publications might place their products next to another competitors product. By doing so, consumers might tend to compare the products. The only few publications that have been approached for page space for Azzimuth are Style, 8 Days. I-Weekly ; The Newpaper. The limited amount of advertising space may hinder Azzimuths original message from being brought across. By having only print advertisements, there is only so much of Azzimuths message that are revealed to consumers. A good written review might not be as believable if the companys identity character is not made prominent consumer awareness is not high. 4. 4 Statement of Problems There are a lot of problems that Azzimuth is facing right now in respect to its marketing communication efforts. These problems hinder Azzimuth from excelling becoming the ideal brand that they wish due to the loopholes in their MC efforts. The few such problems are: i) poor brand awareness ii)poor brand identity iii)heavy competition against other established brands iv)poor marketing positioning Due to limited marketing efforts, Azzimuth is not able to raise its brand awareness. The poor placing of the brand ( in advertisements) also hinders potential target consumers from being exposed to their products. The brand itself is then unable to be prominent in the horology industry. When unable to position itself evidently in the horology industry in consumers minds, Azzimuth then fails to achieve its desired goals, driving the company down an negative path. V. Marketing Objectives The few objectives that Azzimuth Watch Company is looking to achieve are as follows: i) Efficiently establishing a strong brand identity in the Singaporean market ii) Increasing brand awareness ii) Introduce new range of products efficiently in Singaporean market iv) Incorporate Corporate Social Responsibility v) Achieve sales of 12,000 units of new range of products within the year 2012 If planned strategically ; marketing communications is utilised effectively, these objectives can be brought about. Current awareness of Azzimuth in Singapore is very low as it is not recognized easily ; consumers do not easily identify with the brand ; its products. When the brand awareness is raised, the amount of sales ; profits will most definitely increase. On top of that, people will be able to recognise the brand, improving its reputation. A strong brand identity also allows for consumers to retain ; deem the brand credible. If Azzimuth succeeds in sending a strong visual message used throughout all their business ; marketing communications will keep them a step ahead of their competition. Having a consistent visual identity throughout all of their business ; marketing communications will have them at the forefront of existing ; potential consumers minds when they have a need for Azzimuths products or services. Stability can also be achieved if Azzimuth successfully develops a functional brand identity as it gives the impression that their business is dedicated to the horology industry that they serve. Essentially, the main marketing objective is to introduce ; position accurately the new range of Azzimuth products in the local market ; eventually hit a sales figure of 12,000 timepieces in 2012. VI. STRATEGY ; IMPLEMENTATION The contemplated strategy for Azzimuth Watch Company is to put its marketing communications options to the best use by first effectively introducing ; implementing itself into the market, caving its position in the consumers minds, finally, its new range of products. 6. 1 Target Audience By target audience profiling, it will help Azzimuth make better, more consistent costumer decisions about how to best market sell. It also makes it possible for the staff to treat customers more consistently because everyone is working from the same comprehensive knowledge. When Azzimuth determines its target audience, it can scale their marketing communication efforts thus customise the intended message to their target audience effectively. The prime target audience of Azzimuth are the opulent individuals who afford prefer to indulge in luxury products as a lifestyle choice. These individuals include working class females males with an annual income ranging from S$80, 000 above. An ideal advertising medium for this target audience would be the internet as these individuals are also busy professionals in their respective fields. Due to their hectic work social schedules, it is not likely for them to pick up local lifestyle magazines that are catered for the average market. 6. 2 Brand Image Positioning As a luxury watchmaker, Azzimuth faces intense competition from other established watch brands such as Rolex, Tag Heuer, Swatch etc. By having a unique brand image, Azzimuth will be able to separate itself from other brand peers, hence establishing itself as a unique section of the market. According to Jay Ehret (2009), brands are not concrete; they are the thoughts, feelings psychological relationships between a business a customer, that a brand is the foundation of all its marketing activities. Branding serves as a internal compass of focus that if a business is clearly branded, it has an understanding of what it is about. Over time, a stronger business identity will be built. Azzimuth can adopt the brand image of a science ; logic. Despite close competitors having developed product lines with different motivations philosophies, Azzimuth can be the first brand that emphasises the simple but fundamental philosophy of how things can be easily explained with science logic. Rather than just being a simple luxury brand, playing up to this philosophy gives consumers a chance to associate themselves with products derived from intellect. Consumers usually purchase products with their emotions, rather than logically. With a strong branding image, Azzimuth can position themselves as the distinctive watchmaker that provides consumers with a wide range of luxury products made of high quality with a unique philosophy, setting them apart from other watchmakers in the Singaporean market. 6. 3 New Products Azzimuths new range of products caters to the pivot in their target consumers, focusing on minimalistic designs, with the motivation being that individuals from all walks of life can opt for a luxurious yet simple timepiece that eludes style. 6. Pricing Stratergy The pricing strategy for Azzimuths new range of products is Mazimum Market Skimming. In this approach whereby Azzimuth sets a high price for its new high-end product so to obtain maximum revenue from the market before substitute products appear. This pricing strategy is ideal as it complements the luxurious image of the brand as it is unlikely for its target audience to prefer purchasing timepieces that are very lowly priced. The high price w ill set it apart from its peers by delivering the image of a exceptional product. VII. Recommended IMC Strategy With proper planning in advertising, consumers will be able to perceive a brand positively. Azzimuth has to take a multi-pronged approach to their advertising methods for its brand name to be rooted in the consumers minds. The initial strategy is for Azzimuth to establish its brand identity, constitute its brand image ; finally, re-position themselves as a brand of luxury watches that are adaptable to different cultures with the firm basis of science ; logic. The proposed timeline for the execution of the recommended IMC strategy is 12 months, split into 3 phases. The first 4 months of the strategy will pay close attention to positioning the brand image in the hearts ; minds of consumers ; increasing brand awareness. Starting with a series of print advertisments carefully designed to appeal to their needs ; wants, this first phases target is to re-position Azzimuth as a brand of timepieces with scientific philosophy luxurious appeal. Concertedly with this launch of fresh print advertisements will be the implementation of product testimonials placements. Celebrities like Beyonce will share their experiences on their preference for Azzimuths products, while the product will also be placed carefully in the movie series Oceans Trilogy. Exposure of this product to millions of movie-watchers will ensure ample advertisement for it. The next trimester of the strategy will consist of a next series of print advertisements TV commercials with similar outdoor print advertisements to follow. American actor film producer Adrien Brody, who became the youngest actor to win the Academy Award for Best Actor will be endorsed to portray Azzimuth as The Ideal Option for luxurious watches. Also included would be a TV commercial of Brody highlighting his preference for Azzimuths product range. Similarly, Brody will be featured in an exclusive interview on Azzimuths official webpage, speaking in-depth on his passion for exclusive luxury watches the reason behind it why Azzimuth is his ideal option. Finally, the last phase of this strategy traversing over 4 months ill involve the setting up of a segment on Azzimuths official website, educating potential watch-buyers on what to look out for in their next purchase. A forum will also be set up separately for Azzimuth watch owners to share their product choices ; opinions. 7. 1 Broadcasting media: Product Placement The Oceans Trilogy combines well-known elements from heist films con artist films. Azzimuth will be able to increase it s brand awareness by placing its brand in a highly popular movie that is watched by all ages consumer groups worldwide. . 2 Print Advertising: Print Media Azzimuth is currently only utilising print media efforts in Direct Publicity technical reviews. On top of the high possibility of its products being placed directly next to a competitors, these reviews are written from a third-person perspective ; may not be ample for consumers to be convinced to purchase Azzimuths products. Such reviews do not directly send the intended message to consumers, let alone communicate the brands identity ; image. The placement of their reviews are also only in lifestyle magazines that perhaps most established individuals do not peruse as they are used to their lifestyle whereby they peruse luxurious lifestyle magazines. Hence, Azzimuth Watch Company must design ; release a series of print advertisements on the correct portal to allow successful communications with their target audience. Fig 7: Impression of new Azzimuth Print Advertisement The tagline Perfect Symmetry collates ; sends across the message of Azzimuths intended brand identity image. The term symmetry implies Azzimuths new range of products whereby minimalism takes place heavily. 7. 3 Celebrity Endorsements: Adrien Brody famous people eat, drink, travel, go shopping and generally behave like normal consumers, albeit ones with much greater spending power and the ability to influence the buying decisions of others simply by what they choose to buy for themselves. This aspirational effect, whereby people seek to emulate their favorite celebrities, presents a golden opportunity for brands. Endorsing a celebrity provides two important things for Azzimuth: Aspiration ; Credibility. In todays competitive marketplace, a perceived celebrity endorsement can give Azzimuth the product or service the instant recognition legitimacy that would normally take years to earn. Adrien Brody has built a successful reputation for himself by being the youngest winner for an Academy Award for Best Actor also the only American that has won a french Cesar Award. He has also made his debut as a runway model for Prada. IX. Conclusion In todays fast-paced environment, companies have to pay special attention to how they communicate with their target consumer groups. Consumers have developed a need for knowledge ; information before a purchase ; this has become a necessary process as consumers desire to know they are making a well-informed purchase. Hence, it is vital to comprehend their target consumer groups completely. With this information, they can integrate a substantial ; suitable IMC plan to help companies branch out to their target audience ; be prepared for any consumer responses.

The Anacronistic Constitution

The Anacronistic Constitution INTRODUCTION In recent years, the Australian Constitution has come under increasing scrutiny. Pro republicans have argued that the Constitution is anachronistic and that it should be replaced by a better system; one that is more complimentary of today's lifestyle and does not include an hereditary monarch as the nation's Head-of-State. Monarchists believe that while the Constitution may need amending in some areas, the Queen as the Head-of-State reflects our history as a nation and that Constitutional crisis such as that of 1975, have been rare.It has also been suggested that the Constitution does not guarantee any particular rights for Australian citizens and that the Queen is not representative of the Australian people. Furthermore, republicans argue that heredity and appointed Heads-of-State are not consistent with a democracy.While these issues are by no means the extent of the argument for either side of the republic debate, broadly speaking they are the strongest and throughout this essay, these elements will be discussed in more detail.StateLibQld 1 270485 Festooned Lucinda cruising on...THE ARGUMENT FOR CHANGE As the current Constitution approaches its centennial anniversary in 2001, the demand for a republic appears to grow stronger. However, history has shown that previous attempts to amend, or replace, the Constitution have not been terribly successful. The Constitution as it currently stands is reported to be anachronistic, meaning that it is out of date and thus does not reflect the current ideas held by the majority of Australians. With the suggestion that a Constitution is "concerned with values, structures, functions and procedures....[and] It establishes formal relationships between the government and the governed" (Jaensch D "The Australian Constitution" in The Politics of Australia 2nd edition Macmillan 1997 pg 44) it can be argued that since the Constitution does not represent the views of the people, it is not operating correctly.George...

TDA Essays

TDA Essays TDA Essay TDA Essay Describe the policies that you would take if you noticed that a child was ill in your setting. All staff within the nursery need to be aware of different signs and symptoms when dealing with Illnesses within children. When children are ill then may become upset or restless and therefore would need to be shown care and comfort Just by sitting with them and talking to them to keep them occupied or even give them a comforting toy to make them feel less distressed until a senior member of staff decides on what to do in this situation. A senior member of staff or the manager would be informed of every illness and incident. Every case with an ill or injured child will need to be recorded in full detail which would include; The name of the child The time and date of the illness What the illness or injury was Any treatment given The names of the members of staff involved and reported to A signature of who witnessed the illness or Injury This would be done so that the parents of the child can be fully knowledgeable about the Incident and so they can be aware In case the child becomes worse. At our setting we require the parents to sign the recorded form to show that they knew and understood what had happened. If the child is seriously ill or injured then the parent loud be contacted immediately and this would be decided by a senior member of staff however, if the child needed urgent treatment or needed to be taken in an ambulance to the hospital then the parents would need to give full permission first. At our setting we do have some children who need to be given certain medication in particular circumstances such as children with asthma and children with allergies who may need a potentially lifesaving injection. These medications would be prescribed by a doctor then the parents would give written consent for the staff at our setting to give the children the recommended medication. For every child a form would Include their name, birth date, what type of medication Is to be given, how much and at what time and each parent would need to sign and date the form. For the children who have allergies or asthma they would need their medication to be permanently at the setting so that the child is able to receive it at all times. Their medication is kept in a storage box with their name on that is kept out of reach of other children however is always in the room that the child is in. If we have a situation at our setting in which the staff have to deal with bodily fluids we have to cake sure first of all that we remove the ill child from the location and make sure that no other children can access the said area. Then the member of staff that is to clean must initially make sure they put on an apron and clear disposable gloves. To remove the excess paper towels are provided and then put Into a bin bag. We then have a specific colored mop for different areas that the member of staff would use to clean the wet area, using disinfectant and then would use clean paper towels to dry the area. After this the apron and gloves that the member of staff was using would go into the bin bag too. This bin bag would be taken to the outside waste area wash their hands and arms carefully and precisely with hand soap. When may a child need urgent medical attention? Consider your own role and responsibilities and outline what you would do if a child needed urgent medical attention whilst in your care. Some children may show some signs or symptoms that can be very serious and may require urgent medical attention. It is our Job to notice any of the signs and symptoms in the children and respond immediately. Some may include; Seizures Choking In and out of consciousness Cardiac arrest Convulsions (Fits) Dehydration, Severe vomiting and diarrhea Meningitis symptoms Wounds or cuts that are severely bleeding Cries uncontrollably and seems to be in pain Asthma attack which the inhaler does not react to Swallowing dangerous objects Difficulty breathing Head injury with other symptoms such as headache, vomiting or vision problems. There can be many more serious signs and symptoms that would need urgent medical attention. If I were to notice any of these in the children I would need to immediately find another member of staff as quickly as possible and do exactly as they ask me to. This could be to phone for other member of staff, bring the first aid kit or even make the area safe around the child and keep the other children occupied and away from the area. I am currently not first aid trained so I wouldnt be able to follow up any first aid on the child however when I am first aid trained, if there is no other members of staff around at the time I would have to follow my first aid training on the child when necessary and would also need to shout for assistance from another member of staff. Show the actions that you would take in your setting in the event of a fire. Each part of the setting has its own designated route to exit the building at the closest exit door. Our main exit in my building is through the main door over the cobbled area and through a big double gate that leads on to the drive way at the front of the building. We then go through another small gate and to the church that is opposite where we gather the children. The senior member of staff would count the children as they were exiting the building and then count them again as they were gathered know how many children we would have at that time. The register would be taken ever to the church with us so that we could count the children and know which children were with us. If we could not get through the front door because the fire was in the area of our exit route, we would take the children through the back door, through the soft play area, over the grass, through a side gate and then through the small gate to the church. Each part of the building has other routes that they can take to exit the building. With the babies we have an evacuation cot at the front door which the staff members put the babies in and carry them across to make it easier and safer than the staff carrying Just one baby across. Show the procedures that you follow to maintain the security of your setting. To stop strangers from getting into our building without staff realizing we have specific key codes on the main gate, main front door and back kitchen door that is only given to the parents of the children. If there is somebody else picking up the child other than the parent then they would have to be given a secure password from the parents, which they would provide when they arrive at the front door and ring the buzzer and they would need to know the name and date of birth of the child and the parents would information the ember of staff caring for the child about the person including the name and what the person looks like. However, only the owner or manager can allow this person into the building. To stop the children getting out of the building we have baby gates and locked gates with hooks and locks so that they cant get out of the rooms and all other main door have handles that are high out of babies reach and locks higher up also. On the back door of the building that I work in we have a key lock which is locked at all times whilst the children are indoors and on the front door we have a door bell for he parent to ring when they come to collect their children. The key is kept on a high up shelf out of the childrens reach. We also have locks on all windows however most windows are out of reach of children. Describe the policy and procedures that you would follow in your setting if there was a missing child. If any children are thought to be missing on the premises we have to follow our policy and procedures for missing children which would start with the staff checking the register to make sure the child has not already gone home and is signed out or to see if the child is opposed to be in. They would also have to check to make sure no other child is missing. The manager is to be alerted and they would carry out a search and a thorough check of the building and garden. They would check all doors and gates for any breach of security whereby the child could have perhaps wandered out from. If after 5 minutes the child still has not been found then the parents of the child would be contacted and informed along with the police. The manager would then talk to the staff to find out where and when the child went missing and was last seen and this would be recorded.

Corperate social responability Case Study Example | Topics and Well Written Essays - 1250 words

Corperate social responability - Case Study Example ions and unrestricted region organizations, for which the conventional priorities of overhaul quality and cost supervision must progressively more take a description of these similar ethical considerations affecting the marketable and commercial world. Corporate social responsibility is associated with understanding one’s business impacts on the outside and wide world. In the context of social responsibility, factors like environment, sustainability, global effects, corruption, armed conflicts, political issues, staff- customer relationships, local community, and social impacts on people’s health are widely discussed and entirely worked upon. This is greatly appreciated if the impacts are considered to have positive effects on all people involved. Positive relations between the triple bottom line factors also bring great contribution to the success. Triple bottom line has been described to consist of only three factors which include planet, people, and profits2. The idea achieved some recognizable accomplishment in the corporate social responsibility, climate change and fair trade. After more than a decade, in which cost-cutting had been the number-one business priority, the hidden social and environmental costs of transporting invention and services to economical countries such as China, India and Brazil, hence becoming gradually more evident to western customers. These included such happenings as the haphazard cataloguing of the Amazon basin, the extreme use of hydrocarbons and the utilization of despicable labor. It is essential to recognize that one’s business does not subsist in segregation or simply as a way of making money3. Employees, customers, suppliers, the local community, and other people depend entirely on the business because whatever goes on in a business affects them either directly or indirectly. In a business, corporate social responsibility has an involvement in everything that is done by all those in the business and everyone who

Trusts Law. Non-Charitable Purpose Trusts Essay

Trusts Law. Non-Charitable Purpose Trusts - Essay Example Secular Society†2, Lord Parker was of the view that â€Å"benefit to individuals should be an essential ingredient of a trust or must be in that category of gifts which the courts identify as charitable.† In â€Å"Re Recher's Will Trusts†, Brightman J was of the view that as there is no beneficiary, a non-charitable trust is void. â€Å"Just as a rail requires an engine, so a trust requires a recipient†3. In â€Å"Astor's Settlement Trusts†, it was held by Roxburgh J that due to lack of a beneficiary, every non-charitable trust is void4 For a pure purpose, a private purpose trust (for instance, a trust to advance a cause) may be established where there will no single beneficiary to enjoy the benefits or for the advantages of an unquantifiable group of people (for instance, a trust to construct a playground for a school). A private, non-charitable purpose trust of the first type mentioned above will always be annulled, since it is not enforceable by a nybody. As opposed, a charitable trust is always a purpose trust and hence, enforceable and there will no problem in enforcing the same as the Attorney-General will have locus standi to litigate. 5. Though, there exists a general rule which appears to forbid purpose trusts in the non-charitable background, there are, some scenarios in which non-charitable purpose ? trusts have been endorsed in English law, and these can be detailed as follows: If confined to a perpetuity period, trusts for the prolongation of other non-charitable, religious ceremonies / rites may well be held valid. For instance, a gift for the recital of ceremonies namely Sin Chew (worship of ancestor) so as to disseminate the testator's reminiscence during the perpetuity period was upheld by the Supreme Court of the Straits Settlement in â€Å"Khoo Cheng Teow, Re†6.The House of Lords in â€Å"Bourne v Kean†e7 which viewed such trusts for the saying of masses as valid and clearly held it to be charita ble. This research essay will analyse in detail the validity of such non-charitable trust under English law and will recommend suitable amendments in English Trust laws to give legal sanctity to such non-charitable trust. Analyse Since the gift encourages an essential part of religion, namely, the saying of prayers, a gift for the saying of prayer of masses in public is held to be charitable. Though, saying cannot be established to beneficial to the mankind per se, but are supposed to offer an adequate element of public benefit. The prima facie hypothesis that is made is that prayers mentioned by a settlor in an inter viva or a will instrument are supposed to be said in public as held in â€Å"Re Caus†8. In â€Å"Re Hetherington†9 , and in this case, a testatrix by her will had bequeathed ? 2,000 for saying of â€Å" masses for the souls of her parents , sisters, husband and herself† It was held that trust was valid as it was for the advancement of religion10. T hough, in, it was held by Roxburgh J that due to lack of a beneficiary, every non-charitable trust is void but the English law has conventionally permitted four fundamental varieties of testamentary private purpose trust where it has been held that non-charitable trust even without beneficiaries can be held valid under the following scenarios. †¢ The upholding of specific animals; †¢ The building and preservation of private tombs, graves and monuments; †¢ The conducting other religious ceremony in private or saying of masses and †¢ The encouragement of fox-hunting Purpose trusts emanating in the

GNU Public License Essay Example for Free

GNU Public License Essay There are multiple operating systems out there available for a number of platforms, or systems, to run. The most popular of which, is Microsoft Windows. As we all know, Windows is not a free program and Microsoft is trying to instill a subscription fee to use Microsoft products. For years, the money hungry corporation has left many people searching for an alternative. In comes Linux. Linux is a UNIX based platform that uses the GNU General Public License. Linux is a very popular platform for a multitude of reasons, but above all else, it’s because it’s a free platform that has become what it is now due to GNU. The purpose of this paper is not, in fact, to speak about Linux, Windows, or any other operating system, but to talk about what the GNU public license is, and it’s role in information technology today. So what is the GNU public license? According to â€Å"GNU Operating System† (2007), â€Å"The GNU General Public License is a free, copyleft license for software and other kinds of works.† (Preamble). What does this mean? Well, a copyright license for software, or any other type of works, are designed to take away the freedom of developers to share or change the software or work licensed. For example, Microsoft has a license agreement that prevents you from doing any modifications to any of their software, and stipulates any fees or distributions with that software. The exact opposite is true for the GNU General Public License as its intentions is to guarantee your freedom to modify and share any and all versions of a program or software covered by the GNU. This, in turn, ensures the software, or works, will remain free for all of its users. The GNU Public Licenses are designed to enable individuals the right to freely distribute copies of the free software, with provided source code, that you can modify and charge for if you like. If you modify it, add your own source coding to enhance or individualize the program, you have the right to charge for the software. You can also use parts, or all, of the coding from these software applications in new free programs. In order to protect your rights, the GNU prevents others from denying, or  forcing you to relinquish any rights you have to the software. Now, with that being said, if you wish to distribute copies of the software, modify it, or sell it, you will need to comply with certain responsibilities to respect the freedom of other potential users of this software. So, if you decide to distribute copies of a program you’ve been working on under the GNU, free or otherwise, you should pass on the same rights to others that you received yourself. This means you need to make the source code available for those just as it was made available for you. Developers using the GNU general public license protect your rights in two ways. This is done by asserting a copyright on the software, as well as offering you access to this license to legally give you permission to modify, copy or distribute it. On the same note, for the author or developers’ protection, the GPL states there is no warranty to cover any software obtained under the GNU. For the protection of the developers, or any authors, the GPL requires that any modified versions must be marked as changed, so that any potential problems will not be attributed mistakenly to any previous developers. Finally, software patents constantly threaten all programs. To ensure their protection, the GPL assures that all patents cannot be used to render any program as non-free. The GNU general public license is a remarkable agreement giving many developers the free reign to modify and personalize software that they did not originally develop. This allows businesses the right to customize programs to fit their needs, and not be liable for any wrongdoing by modifying the original software. I am a huge fan of the GNU, and highly recommend you look into the use of GNU software as well. References GNU Operating System. (2014). Retrieved from http://www.gnu.org/copyleft/gpl.html Stalling, W. (2012). Operating Systems: Internals and Design Principles (7th ed.). Retrieved from https://newclassroom3.phoenix.edu/Classroom/#/contextid/OSIRIS:44214502/context/co/view/activityDetails/activity/987e268c-c478-4f85-ab08-ea8d45bb90a3/expan

Identity of Women in Jack Kerouac’s On The Road Essay -- On The Road e

The Identity of Women in On The Road      Ã‚  Ã‚   The women in Jack Kerouac's work, On The Road, are portrayed as superficial and shallow, while the men display depth in character. Women are stereotyped as falling into one of three categories; virginal, maternal or promiscuous, and, throughout the novel, are referred to in a facetious, derogatory manner. ‘Sal’, the protagonist, expresses sexist attitudes, which are a result of both his upbringing and societal attitudes of the time. Although the novel does highlight the problem of sexism, ultimately it does nothing to criticise it, but in fact projects it.    In On The Road, there are many instances in which female identity is diminished. These arise in the novel’s treatment of female characters such as ‘Marylou’ (a friend of Sal’s and one of two wives of another central character, Dean), Sal's Aunt, and ‘Terry’ (a girlfriend of Sal’s). Marylou, for example, is treated as an object with the sole purpose of satisfying Dean wishes. He uses her for his own sexual gratification and, in some instances, the sexual gratification of his friends, but does not view her as a complex individual, nor does he value her for her personality. Thus, Marylou is perceived by the male characters to fall into the ‘promiscuous’ category, and is referred to in the novel as a ‘whore’.    At the end of ‘part one’ of the novel, the reader witnesses the unjust treatment of Sal’s aunt. Sal has just returned from his first trip west, and is tired and starving. Taking advantage of his aunt’s sympathy, he eats everything in her house. He does not, however express any gratitude toward this kindness, but takes it for granted. Thus, his aunt is perceived only as a maternal figure. He does not look bey... ...This perception of female identity causes the men in the novel to feel superior and dominant. The sexual discrimination and denigration of female identity evident in On The Road, is a reflection of societal attitudes of the time. Works Cited and Consulted: Bartlett, Lee. The Beats: Essays in Criticism. Jefferson, N.C.: McFarland. 1981. Cassady, Carolyn. Heartbeat: My Life With Jack and Neal. Berkeley: Creative Arts Books Company. 1976. Cassady, Neal. "Letter to Jack Kerouac." March 7, 1947. Challis, Chris. Quest For Kerouac. London: Faber and Faber Limited. 1984. Dardess, George. "The Delicate Dynamics of Friendship: A Reconsideration of Kerouac's On The Road." American Literature. v46: 200-206. 1974. Kerouac, Jack. On The Road. New York: Penguin Books Limited. 1955. Watson, Steven. The Birth of The Beat Generation. New York: 1978    Identity of Women in Jack Kerouac’s On The Road Essay -- On The Road e The Identity of Women in On The Road      Ã‚  Ã‚   The women in Jack Kerouac's work, On The Road, are portrayed as superficial and shallow, while the men display depth in character. Women are stereotyped as falling into one of three categories; virginal, maternal or promiscuous, and, throughout the novel, are referred to in a facetious, derogatory manner. ‘Sal’, the protagonist, expresses sexist attitudes, which are a result of both his upbringing and societal attitudes of the time. Although the novel does highlight the problem of sexism, ultimately it does nothing to criticise it, but in fact projects it.    In On The Road, there are many instances in which female identity is diminished. These arise in the novel’s treatment of female characters such as ‘Marylou’ (a friend of Sal’s and one of two wives of another central character, Dean), Sal's Aunt, and ‘Terry’ (a girlfriend of Sal’s). Marylou, for example, is treated as an object with the sole purpose of satisfying Dean wishes. He uses her for his own sexual gratification and, in some instances, the sexual gratification of his friends, but does not view her as a complex individual, nor does he value her for her personality. Thus, Marylou is perceived by the male characters to fall into the ‘promiscuous’ category, and is referred to in the novel as a ‘whore’.    At the end of ‘part one’ of the novel, the reader witnesses the unjust treatment of Sal’s aunt. Sal has just returned from his first trip west, and is tired and starving. Taking advantage of his aunt’s sympathy, he eats everything in her house. He does not, however express any gratitude toward this kindness, but takes it for granted. Thus, his aunt is perceived only as a maternal figure. He does not look bey... ...This perception of female identity causes the men in the novel to feel superior and dominant. The sexual discrimination and denigration of female identity evident in On The Road, is a reflection of societal attitudes of the time. Works Cited and Consulted: Bartlett, Lee. The Beats: Essays in Criticism. Jefferson, N.C.: McFarland. 1981. Cassady, Carolyn. Heartbeat: My Life With Jack and Neal. Berkeley: Creative Arts Books Company. 1976. Cassady, Neal. "Letter to Jack Kerouac." March 7, 1947. Challis, Chris. Quest For Kerouac. London: Faber and Faber Limited. 1984. Dardess, George. "The Delicate Dynamics of Friendship: A Reconsideration of Kerouac's On The Road." American Literature. v46: 200-206. 1974. Kerouac, Jack. On The Road. New York: Penguin Books Limited. 1955. Watson, Steven. The Birth of The Beat Generation. New York: 1978   

Report on field visit to SARDI (Aquatic Sciences)

Aquatic Sciences is a research division under SARDI with a main motto of the sustainable growth of South Australian Industries. The South Australian Aquatic Sciences Centre (SAASC) is located at West Beach on the shores of Gulf St. Vincent and most of the research works in aquatic biology are conducted here. The thrust areas of research include 1. Aquaculture: Here active research is being carried out for freshwater, brackish and marine aquaculture needs. This include development of diets, species selection etc. 2. Marine Environment and Ecology: conduct research on habitat mapping, environmental impact assessment, etc. . Oceanography: Research to understand the influence of oceanographic factors on climate. 4. Wild Fisheries: They carry out stock assessment works and provide necessary information to the industries involved for the sustainable exploitation of the stocks such as abalone, rock lobster, prawns, snapper, garfish and Australian sardines. Also undertakes surveys to measure the impact of fishing effort on fish stocks. 5. Inland Waters & Catchment Ecology: Undertake research on inland water habitats. There are 87 research and technical staff, 18 support staff and 40 postgraduate positions at West Beach research centre. The facilities include a central library with the most modern and comprehensive literature of different aspects of aquatic sciences. The pool farm has facilities to carry out research in both marine and freshwater environments with tanks of different capacities. We were allowed to visit the different research infrastructure facilities such as coastal finfish hatcheries, sophisticated aquaculture laboratories, controlled environment rooms, fish aging laboratories, image analysis rooms etc. As a whole, the trip was of great use to understand the various research activities that are going on in the field of marine biology.

Cemex Case Study

Mexico’s largest cement manufacturer, Cemex, has become a global powerhouse in the cement and construction industry. It currently controls 60 percent of the cement industry in Mexico (Hill 2009). Cemex’s success is a result of a combination of efficient technology such as radio transmitters, satellites, and computer hardware that allow the company to anticipate changes in supply and demand and reduce waste.Cemex’s success is also a result of an attempt to dominate the industry by acquiring and buying out competitors worldwide in order to expand. a.Which theoretical explanation, or explanations, of FDI best explains Cemex’s FDI? I believe that internalization theory best explains Cemex’s FDI because Cemex has taken the initiative to enter into many countries and instead of licensing; they bought domestic cement businesses and have grown into a worldwide powerhouse.According to the textbook, internalization theory explains why firms often prefer forei gn direct investment over licensing as a strategy for entering foreign markets (Hill 2009). With the advanced technology that Cemex uses, so licensing would not be the greatest avenue for the company to take in order to protect it’s â€Å"technological know-how† (Hill 2009). b.What is the value that Cemex brings to the host economy? Can you see any potential drawbacks of inward investment by Cemex in an economy? Cemex is the third largest cement company in the world, and a powerhouse in Mexico where it controls 60 percent of the market.Cemex is highly focused on efficient manufacturing and customer service. Distributors are rewarded for their sales, as are users. The primary benefit Cemex brings to host countries involves these competitive advantages. Cemex acquires companies and then transfers technological, management, and marketing know-how to the new units, improving their performance. The company has brought several acquired companies back to full production, incr easing employment opportunities in the host country as well. c. Cemex has a strong preference for acquisitions over greenfield ventures as an entry mode. Why? Cemex has successfully acquired established cement makers in many countries.By acquiring companies rather than establishing them from the ground up, Cemex can avoid some of the delays that could occur in the start-up phase, while at the same time, capitalize on the benefits of an established market presence. Acquiring other businesses is effective because the host economy  already knows the demographics and the market. Cemex would be able to make the business better with their technology and research. A Greenfield venture would be risky and not cost effective. d. Why is majority control so important to Cemex?Majority control is important to Cemex because of the ability to implement its policy of transferring resources. When it does not have majority control it may not be able to transfer its own managing resources to newly a cquired companies. Also, Cemex might want to take advantage of differences in factor costs across countries, so it will be allowed to import parts from other places to reduce costs.

Einsteins Theory of Relativity

Einsteins Theory of Relativity Einsteins theory of relativity is a famous theory, but its little understood. The theory of relativity refers to two different elements of the same theory: general relativity and special relativity. The theory of special relativity was introduced first  and was later considered to be a special case of the more comprehensive theory of general relativity. General relativity is a  theory of gravitation  that   Albert Einstein developed by  between 1907 and 1915, with contributions from many others after 1915. Theory of Relativity Concepts Einsteins theory of relativity includes the interworking of several different concepts, which include: Einsteins Theory of Special Relativity - localized behavior of objects in inertial frames of reference, generally only relevant at speeds very near the speed of lightLorentz Transformations - the transformation equations used to calculate the coordinate changes under special relativityEinsteins Theory of General Relativity - the more comprehensive theory, which treats gravity as a geometric phenomenon of a curved spacetime coordinate system, which also includes noninertial (i.e. accelerating) frames of referenceFundamental Principles of Relativity What Is Relativity? Classical relativity (defined initially by Galileo Galilei and refined by Sir Isaac Newton) involves a simple transformation between a moving object and an observer in another inertial frame of reference. If you are walking in a moving train, and someone stationary on the ground is watching, your speed relative to the observer will be the sum of your speed relative to the train and the trains speed relative to the observer. Youre in one inertial frame of reference, the train itself (and anyone sitting still on it) are in another, and the observer is in still another. The problem with this is that light was believed, in the majority of the 1800s, to propagate as a wave through a universal substance known as the ether, which would have counted as a separate frame of reference (similar to the train in the above example). The famed Michelson-Morley experiment, however, had failed to detect Earths motion relative to the ether and no one could explain why. Something was wrong with the classical interpretation of relativity as it applied to light ... and so the field was ripe for a new interpretation when Einstein came along. Introduction  to  Special Relativity In 1905,  Albert Einstein  published (among other things) a paper called  On the Electrodynamics of Moving Bodies  in the journal  Annalen der Physik. The paper presented the theory of  special relativity, based  on  two postulates: Einsteins PostulatesPrinciple of Relativity (First Postulate):   The laws of physics are the same for all inertial reference frames.Principle of Constancy of the Speed of Light (Second Postulate):  Light always propagates through a vacuum (i.e. empty space or free space) at a definite  velocity, c, which is independent of the state of motion of the emitting body. Actually, the paper presents a more formal, mathematical formulation of the postulates. The phrasing of the postulates  are  slightly different from textbook to  textbook  because of translation issues, from mathematical German to comprehensible English. The second postulate is often mistakenly written to include that the speed of light in a vacuum is  c  in all frames of reference. This is actually a derived result of the two postulates, rather than part of the second postulate itself. The first postulate is pretty much common sense. The second postulate, however, was the revolution. Einstein had already introduced the  photon theory of light  in his paper on the  photoelectric effect  (which rendered the ether  unnecessary). The second postulate, therefore, was a consequence of massless photons moving at the velocity  c  in a vacuum. The ether no longer had a special role as an absolute inertial frame of reference, so it was not only unnecessary but qualitatively useless under special relativity. As for the paper itself, the goal was to reconcile Maxwells equations for electricity and magnetism with the motion of electrons near the speed of light. The result of Einsteins paper was to introduce new coordinate transformations, called  Lorentz transformations, between inertial frames of reference. At slow speeds, these transformations were essentially identical to the classical model, but at high speeds, near the speed of light, they produced radically different results. Effects of Special Relativity Special relativity yields several consequences from applying Lorentz transformations at high velocities (near the speed of light). Among them are: Time dilation (including the popular twin paradox)Length contractionVelocity transformationRelativistic velocity additionRelativistic doppler effectSimultaneity clock synchronizationRelativistic momentumRelativistic kinetic energyRelativistic massRelativistic total energy In addition, simple algebraic manipulations of the above concepts yield two significant results that deserve individual mention. Mass-Energy Relationship Einstein was able to show that mass and energy were related, through the famous formula  Emc2. This relationship was proven most dramatically to the world when nuclear bombs released the energy of mass in Hiroshima and Nagasaki at the end of World War II. Speed of Light No object with mass can accelerate to precisely the speed of light. A massless object, like a photon, can move at the speed of light. (A photon doesnt actually accelerate, though, since it  always  moves exactly at  the speed of light.) But for a physical object, the speed of light is a limit. The  kinetic energy  at the speed of light goes to infinity, so it can never be reached by acceleration. Some have pointed out that an object could in theory move at greater than the speed of light, so long as it did not accelerate to reach that speed. So far no physical entities have ever displayed that property, however. Adopting Special Relativity In 1908,  Max Planck  applied the term theory of relativity to describe these concepts, because of the key role relativity played in them. At the time, of course, the term applied only to special relativity, because there was not yet any general relativity. Einsteins relativity was not immediately embraced by physicists as a  whole  because it seemed so theoretical and counterintuitive. When he received his 1921 Nobel Prize, it was specifically for his solution to the  photoelectric effect  and for his contributions to Theoretical Physics. Relativity was still too controversial to be specifically referenced. Over time, however, the predictions of special relativity have been shown to be true. For example, clocks flown around the world have been shown to slow down by the duration predicted by the theory. Origins of Lorentz Transformations Albert Einstein  didnt create the coordinate transformations needed for special relativity. He didnt have  to because the Lorentz transformations that he needed already existed. Einstein was a master at taking previous work and adapting it to new situations, and he did so with the Lorentz transformations just as he had used Plancks 1900 solution to the  ultraviolet catastrophe  in  black body radiation  to craft his solution to the  photoelectric effect, and thus develop the  photon theory of light. The transformations were actually first published by Joseph Larmor in 1897. A slightly different version had been published a decade earlier by Woldemar Voigt, but his version had a square in the time dilation equation. Still, both versions of the equation were shown to be invariant under Maxwells equation. The mathematician and physicist Hendrik Antoon Lorentz proposed the idea of a local time to explain relative simultaneity in 1895, though, and began working independently on similar transformations to explain the null result  in  the Michelson-Morley experiment. He published his coordinate transformations in 1899, apparently still unaware of Larmors publication, and added time dilation in 1904. In 1905, Henri Poincare modified the algebraic formulations and attributed them to Lorentz with the name Lorentz transformations, thus changing Larmors chance at immortality in this regard. Poincares formulation of the transformation was, essentially, identical to that which Einstein would use. The transformations apply to a four-dimensional coordinate system, with three spatial coordinates (x,  y,   z) and  one-time  coordinate (t). The new coordinates are denoted with an apostrophe, pronounced prime, such that  x is pronounced  x-prime. In the example below, the velocity is in the  xx direction, with velocity  u: x (   x  -   ut  ) / sqrt ( 1 -   u2  /   c2  )y   yz   zt {  t  - (  u  /  c2  )  x  } / sqrt ( 1 -  u2  /  c2  ) The transformations are provided primarily for demonstration purposes. Specific applications of them will be dealt with separately. The term 1/sqrt (1 -  u2/c2) so frequently appears in relativity that it is denoted with the Greek symbol  gamma  in some representations. It should be noted that in the cases when  u  Ã‚  c, the denominator collapses to essentially the sqrt(1), which is just 1.  Gamma  just becomes 1 in these cases. Similarly,  the  u/c2  term also becomes very small. Therefore, both dilation of space and time are non-existent to any significant level at speeds much slower than the speed of light in a vacuum. Consequences of the Transformations Special relativity yields several consequences from applying Lorentz transformations at high velocities (near the speed of light). Among them are: Time dilation  (including the popular Twin Paradox)Length contractionVelocity transformationRelativistic velocity additionRelativistic doppler effectSimultaneity clock synchronizationRelativistic momentumRelativistic kinetic energyRelativistic massRelativistic total energy Lorentz Einstein Controversy Some people point out that most of the actual work for the special relativity had already been done by the time Einstein presented it. The concepts of dilation and simultaneity for moving bodies were already in place and the mathematics had already been developed by Lorentz Poincare. Some go so far as to call Einstein a plagiarist. There is some validity to these charges. Certainly, the revolution of Einstein was built on the shoulders of a lot of other work, and Einstein got far more credit for his role than those who did the grunt work. At the same time, it must be considered that Einstein took these basic concepts and mounted them on a theoretical framework which made them not merely mathematical tricks to save a dying theory (i.e. the ether), but rather fundamental aspects of nature in their own right. It is unclear that Larmor, Lorentz, or Poincare intended so bold a move, and history has rewarded Einstein for this insight boldness. Evolution of General Relativity In  Albert Einsteins  1905 theory (special relativity), he showed that among inertial frames of reference there was no preferred frame. The development of general relativity came about, in part, as an attempt to show that this was true among non-inertial (i.e. accelerating) frames of reference as well. In 1907, Einstein published his first article on gravitational effects on  light  under special relativity. In this paper, Einstein outlined his equivalence principle, which stated that observing an experiment on the Earth (with gravitational acceleration  g) would be identical to observing an experiment in a rocket ship that moved at a speed of  g. The equivalence principle can be formulated as: we [...] assume the complete physical equivalence of a gravitational field and a corresponding acceleration of the reference system.as Einstein said or, alternately, as one  Modern Physics  book presents it:There is no local experiment that can be done to distinguish between the effects of a uniform gravitational field in a nonaccelerating inertial frame and the effects of a uniformly accelerating (noninertial) reference frame. A second article on the subject appeared in 1911, and by 1912 Einstein was actively working to conceive of a general  theory of relativity  that would explain special relativity, but would also explain gravitation as a geometric phenomenon. In 1915, Einstein published a set of differential equations known as the  Einstein field equations. Einsteins  general relativity  depicted the universe as a geometric system of three spatial and one time dimensions. The presence of mass, energy, and momentum (collectively quantified as  mass-energy density  or  stress-energy) resulted in a bending of this space-time coordinate system. Gravity, therefore, was movement along the simplest or least-energetic route along this curved space-time. The Math of General Relativity In the simplest possible terms, and stripping away the complex mathematics, Einstein found the following relationship between the curvature of space-time and mass-energy density: (curvature of space-time) (mass-energy density) * 8   pi G  /   c4 The equation shows a direct, constant proportion. The gravitational constant,  G, comes from  Newtons law of gravity, while the dependence upon the speed of light,  c, is expected from the theory of special relativity. In a case of zero (or near zero) mass-energy density (i.e. empty space), space-time is flat. Classical gravitation is a special case of gravitys manifestation in a relatively weak  gravitational field, where the  c4  term (a very big denominator) and  G  (a very small numerator) make the curvature correction small. Again, Einstein didnt pull this out of a hat. He worked heavily with Riemannian geometry (a non-Euclidean geometry developed by mathematician Bernhard Riemann years earlier), though the resulting space was a 4-dimensional Lorentzian manifold rather than a strictly Riemannian geometry. Still, Riemanns work was essential for Einsteins own field equations to be complete. What Does General Relativity Mean? For an analogy to general relativity, consider that you stretched out a  bed sheet  or piece of elastic flat, attaching the corners firmly to some secured posts. Now you begin placing things of various weights on the sheet. Where you place something very light, the sheet will curve downward under the weight of it a little bit. If you put something heavy, however, the curvature would be even greater. Assume theres a heavy object sitting on the sheet and you place a second, lighter, object on the sheet. The curvature created by the heavier object will cause the lighter object to slip along the curve toward it, trying to reach a point of equilibrium where it no longer moves. (In this case, of course, there are other considerations a ball will roll further than a cube would slide, due to frictional effects and such.) This is similar to how general relativity explains gravity. The curvature of a light object doesnt affect the heavy object much, but the curvature created by the heavy object is what keeps us from floating off into space. The curvature created by the Earth keeps the moon in orbit, but at the same  time, the curvature created by the moon is enough to affect the tides. Proving General Relativity All of the findings of special relativity also support general relativity, since the theories are consistent. General relativity also explains all of the phenomena of classical mechanics, as they too are consistent. In addition, several findings support the unique predictions of general relativity: Precession of perihelion of MercuryGravitational deflection of starlightUniversal expansion (in the form of a  cosmological constant)Delay of radar echoesHawking radiation from black holes Fundamental Principles of Relativity General Principle of Relativity:  The laws of physics must be identical for all observers, regardless of whether or not they are accelerated.Principle of General Covariance:  The laws of physics must take the same form in all coordinate systems.Inertial Motion is Geodesic Motion:  The world lines of particles unaffected by forces (i.e. inertial motion) are timelike or null geodesic of spacetime. (This means the tangent vector is either negative or zero.)Local Lorentz Invariance:  The rules of special relativity apply locally for all inertial observers.Spacetime Curvature:  As described by Einsteins field equations, the curvature of spacetime in response to mass, energy, and momentum results in gravitational influences being viewed as a form of inertial motion. The equivalence principle, which  Albert Einstein  used as a starting point for general relativity, proves to be a consequence of these principles. General Relativity the Cosmological Constant In 1922, scientists discovered that application of Einsteins field equations to cosmology resulted in an expansion of the universe. Einstein, believing in a static universe (and therefore thinking his equations were in error), added a  cosmological constant  to the field equations, which allowed for static solutions. Edwin Hubble, in 1929, discovered that there was redshift from distant stars, which implied they were moving with respect to the Earth. The universe, it seemed, was expanding. Einstein removed the cosmological constant from his equations, calling it the biggest blunder of his career. In the 1990s, interest in the cosmological constant returned in the form of  dark energy. Solutions to  quantum field theories  have resulted in a huge amount of energy in the quantum vacuum of space, resulting in an accelerated expansion of the universe. General Relativity and Quantum Mechanics When physicists attempt to apply quantum field theory to the  gravitational field, things get very messy. In mathematical terms, the physical quantities involve diverge, or result in infinity. Gravitational fields under general relativity require an infinite number of correction, or renormalization, constants to adapt them into solvable equations. Attempts to solve this renormalization problem lie at the heart of the theories of  quantum gravity. Quantum gravity theories typically work backward, predicting a theory and then testing it rather than actually attempting to determine the infinite constants needed. Its an old trick in physics, but so far none of the theories have been adequately proven. Assorted Other Controversies The major problem with general relativity, which has been otherwise highly successful, is its overall incompatibility with quantum mechanics. A large chunk of theoretical physics is devoted toward trying to reconcile the two concepts: one which predicts macroscopic phenomena across space and one which predicts microscopic phenomena, often within spaces smaller than an atom. In addition, there is some concern with Einsteins very notion of spacetime. What is spacetime? Does it physically exist? Some have predicted a quantum foam that spreads throughout the universe. Recent attempts at  string theory  (and its subsidiaries) use this or other quantum depictions of spacetime. A recent article in New Scientist magazine predicts that spactime may be a quantum  superfluid  and that the entire universe may rotate on an axis. Some people have pointed out that if spacetime exists as a physical substance, it would act as a universal frame of reference, just as the ether had. Anti-relativists are thrilled at this prospect, while others see it as an unscientific attempt to discredit Einstein by resurrecting a century-dead concept. Certain issues with black hole singularities, where the spacetime curvature approaches infinity, have also cast doubts on whether general relativity accurately depicts the universe. It is hard to know for sure, however, since  black holes  can only be studied from afar at present. As it stands now, general relativity is so successful that its hard to imagine it will be harmed much by these inconsistencies and controversies until a phenomena comes up which actually contradicts the very predictions of the theory. Quotes About RelativitySpacetime grips mass, telling it how to move, and mass grips spacetime, telling it how to curve - John Archibald Wheeler.The theory appeared to me then, and still does, the greatest feat of human thinking about nature, the most amazing combination of philosophical penetration, physical intuition, and mathematical skill. But its connections with experience were slender. It appealed to me like a great work of art, to be enjoyed and admired from a distance. - Max Born

How to Create a Character Profile

How to Create a Character Profile How to Create a Character Profile How to Create a Character Profile By Ali Hale Have you created character profiles for the main cast of your novel? While not all authors use character profiles, many find them a very handy tool for keeping track of their characters – and for developing and fleshing out those characters in the first place. Done well, a character profile can help you harness your creativity and really dig into who your characters are.   Sometimes, though, writers treat character profiles as a form-filling exercise, coming up with their character’s eye color, hair color, first job, etc without investing any of this with a deeper meaning. They might diligently complete character profiles for every character in their novel – even the bus driver who only has a walk-on part in chapter five – but they’re not any closer to having any real insight into their characters. So what should go in your character profile and how should you use it? What to Include in a Character Profile Firstly, not every character in your novel needs a profile at all. Characters who have a minor role (like your protagonist’s mother, who only appears briefly a couple of times) don’t need to be fully fleshed out. Of course, you might want to make some brief notes about them but this definitely doesn’t need to be an entire profile. Your main characters, though, should have individual profiles. That probably includes any viewpoint character. If you have an antagonist then it’s worth creating a profile for them too (after all, even if your main character just doesn’t get where the antagonist is coming from,  you  should). It’s entirely up to you how you structure your character profiles. In general, though, I’d suggest that: You don’t focus too much on physical details. You may want to include things like hair color and eye color if you’re ever likely to mention them – but you can leave them out if they’re not going to be relevant. The same goes for height and build: unless they’re unusual and significant, you don’t necessarily need them at all. If you are including physical details, think about how they relate to deeper aspects of your character. For instance, in Harry Potter, the fact that Harry has green eyes is significant because it’s the physical characteristic that links him to his mother. You spend some time exploring deeper questions about your character: things like what’s the mistake they regret most? or in what situations would they lie? or what false beliefs do they hold? These sort of questions will result in a much richer, more real character than a simple list of physical characteristics. The first ebook I ever bought online, back in around 2007, was Holly Lisle’s Create a Character Clinic. This is still one of my favorite resources for character creation: it goes far beyond the typical character questionnaire to dig deep into what really makes characters tick (and it includes lots of examples, too). If you’re using a template or questionnaire that you’ve found online, don’t feel that you need to complete every single part of it – especially if it’s a long one! Focus on the bits that are most impactful or that help you to imagine your character more fully: if you do decide to fill in the rest, you can simply do it at a later stage. Don’t get hung up on creating the â€Å"perfect† character profile before you begin writing – because it’ll almost certainly change as you go along. Which brings me on to Why Your Character Profile Will Need Updating Regularly If you create your character profiles during the pre-writing phase of your novel, you’ll almost certainly find that your understanding of your character shifts as you write the first draft. Perhaps the thing you  thought  they sincerely regretted from their past turns out to be something they’re actually quite proud of – at least initially. Perhaps you realize that it makes much more sense for them to have grown up somewhere rural, not in a city. Perhaps you change them radically: maybe you merge two characters together, or you change a character’s gender or age. (Or their name: a lot of my characters end up changing names part-way through the writing process as I figure out a name that’s a better fit.) Your character profile definitely isn’t set in stone. It’s fine to change your mind and rework it – but do make sure that you actually update it to reflect the changes you’ve made during the writing process. Otherwise, it can be very confusing several chapters later when you want to bring a character back in but you can’t now remember if they’re supposed to be 35 or 25, or whether they’re tall with dark brown hair or short with strawberry blonde hair. Character profiles can be a great tool for creating and fleshing out interesting characters for your novel; they’re also a useful working document that you can use to help you stay on track and keep things consistent during the writing process. If you’ve never created a character profile before, why not give it a go today? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:7 Classes and Types of PhrasesBetween vs. In BetweenThe Difference Between "Phonics" and "Phonetics"

Equity as a Framework of Law. History of Equity Jurisprudence Essay

Equity as a Framework of Law. History of Equity Jurisprudence - Essay Example The author provides an intensive discussion of equity by placing the law within the wider context of the changes it has gone through throughout history. This book compares equity and modern law, which is relevant to this discussion, especially in considering the various conflicts, which are present. Dixon M, Contemporary Perspectives on Property, Equity, and Trusts Law (1st, Oxford University Press, Oxford 2007) Martin Dixon counters common perceptions about equity as an area of law that is static, continuing the argument presented by Scott Atkins in Equity and Trusts. The author sets out to demonstrate that equity is still vibrant and dynamic with case law and new legislation. Divided into two parts, the second portion of the book sees the author focus on conscience and natural justice with regards to equity and impact of equity law on various regulations in the UK. This book will aid in my discussions on the nature of equity and its conflict with law. Rahmatian A, Introduction: Lor d Kames and His Principles of Equity (3rd, Glasgow, University of Glasgow 2011) 42 This book is a work of applied legal philosophy with principled and logical jurisprudential discussion regarding the scenarios of legal conflicts and solutions that equity proposed. The author argues that equity allows for the development of abstract paradigms and mechanisms for legal solutions, which act to inspire real life solutions sans requirement to adhere slavishly to the model. According to the author, equity bridges the gap between the meticulous but exegetic lawyer and the creative but not meticulous philosopher. This will be used to discuss the nature of equity and its role in mediating legal conflicts that require more than just legal interpretation. Ahart A, 'A Stern Reminder That the...These precedents in law refer to the rules used by judges of common law to make decisions in legal disputes. Judges in the common law legal system are responsible for creating and/or refining laws. Common law is binding to any future decisions made by the court, although a court’s decisions can only bind future decisions in that specific jurisdiction. Equity refers to legal principles that follow in the traditions of English common Law in every jurisdiction and supplement potentially harsh application of strict rules of law, to achieve natural justice. This paper will seek to elaborate on the creation of the equity system and the reasoning behind it, as well as the nature of equity and its conflict with common law. Emergence of Equity as a System of Law Early English equity jurisprudence history shows a clear distinction from law. This distinction, however, has become blurred with time. Equity refers, generally, to correction of errors or defects present in the law. The concept of equity has apparent roots to Aristotle’s concept of equity as an exception to the rule, in which the pronouncement made by the lawgiver was erroneous and defective. A law could be deemed erroneous or defective for various reasons, including the need to avoid the possibility of administering injustice when deciding â€Å"hard cases†.